Marbella eight urbanisations has been evacuated. 4,000 people have been evacuated from their homes.

The village of Ojen and eight urbanisations in Marbella have been evacuated. 4,000 people have been evacuated from their homes.

 

The fire broke out on Thursday afternoon and has affected Coín where some 60 homes have had to be evacuated. The fire was still burning overnight so the terrestrial fire fighters continued to work overnight, according to the fire fighting Infoca.
The extinction of the blaze was complicated by the strong hot wind known locally as the ‘Terral’.
Three of the four fronts were brought under control just after midnight.

The fire is also affecting Alhaurín El Grande and Mijas where homes have been evacuated in the Entrerrios area, according to the Junta de Andalucía.

The Barranco Blanco urbanisation in Coín is close to the fire, and there were fears that non-forestry zones could be affected.

In Calahonda there are flames in the urbanisation between Calle Cristóbal Colón and Residential Princess Park. The upper zone of Calahonda is being evacuated.

Two people have been seriously injured with burns. They were in the urbanisation El Rosario where five homes have been affected by the flames. The two injured were taken to the Costa del Sol Hospital in Marbella a 4.30am this morning. One of them has burns to 50% of their body.

The AP-7 Motorway was for a time overnight for a while.

The Mayor of Marbella, Ángeles Muñoz, has confirmed that several urbanisations have been evacuated, including La Mairena, Elviria, the area of Las Chapas and Molinillo where the fire is concentrated and continues to advance.

The Hotel La Cala Resort has also been evacuated of its 200 guests.

Those evacuated have been told to go to the sports centre in La Cala, the sports centre in Las Lagunas or the Mijas Hippodrome.

Between 25 and 30 families have been evacuated from Alpujata on the outskirts of Monda.

13 airborne fire fighting planes were brought in on Thursday afternoon from Málaga, Córdoba and Granada, and they have resumed their work at first light.

Land forces totalled 99 fire fighters distributed in seven brigades, three reserve brigades, five fire engines, five operation technicians and four environmental vehicles.

The fire continues out of control on one front and the Mijas Town Hall has told the residents of la Atalaya to urgently leave their homes. A level 1 has been put in place and that indicates that the prevision for the fire could affect non-forestry assets.

350 firefighters are at the scene this morning and the fire fighting planes have returned to work.

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Numerous homes have been burnt out and others seriously affected in Ojén and Marbella. The urbanisation La Mairena has flames affecting several properties.

The situation is particularly difficult in the upper part of Calahonda where residents have been evacuated and there are flames in the urbanisation between Calle Cristóbal Colón and the residential complex Princess Park.

Some 3,000 residents of El Rosario in Marbella have been evacuated, and German couple in their 60’s have been seriously hurt. Marbella Ayuntamiento says they were surprised by the flames and now have burns 40-50% of their bodies. 

Those affected by the blaze are being first treated in the Costa del Sol Hospital in Marbella, and then many suffering burns are being transferred to Málaga to the Specialist Burns Unit in the Carlos Haya Hospital.

People have been sleeping in sports centre in Monda and Marbella and municipal buses have been laid on as transport.

The Junta delegate in Málaga, José Luis Ruiz Espejo, has said today that he suspects the fire could have been started deliberately given its rapid propagation. He said the technicians suspected the fire was man made from the start.

Ground fire fighters worked through the night facing difficult terrain and totalled 99 fire fighters distributed in seven brigades, and three reserve brigades, five fire engines, five operation technicians and four environmental vehicles.

At first light this morning the 17 fire-fighting planes returned to the air.
Five planes which drop earth, four large capacity helicopters, five transport helicopters, two amphibian planes, and a plane for coordination and vigilance.

More than 250 professionals from fire fighting organisation INFOCA are working this morning in Mijas, Marbella, Alhauin de la Torre and in Coín where the fire started.

The Mayor of Marbella, Ángeles Muñoz, has confirmed that several urbanisations have been evacuated, including La Mairena, Elviria, the area of Las Chapas and Molinillo where the fire is concentrated and continues to advance.
Between 25 and 30 families have been evacuated from Alpujata on the outskirts of Monda.

The fire broke out on Thursday afternoon and has affected Coín where some 60 homes have had to be evacuated. The fire was still burning overnight as so the terrestrial fire fighters continued to work over night, according to the fire fighting Infoca.
The extinction of the blaze is being complicated by the strong hot wind known locally as the ‘Terral’.

Three of the four fronts were brought under control just after midnight.

The fire is also affecting Alhaurín El Grande and Mijas where homes have been evacuated in the Entrerrios area, according to the Junta de Andalucía.
The Barranco Blanco urbanisation in Coín is close to the fire, and there were fears that non-forestry zones could be affected.
The Hotel La Cala Resort has also been evacuated of its 200 guests.

Those evacuated have been told to go to the sports centre in La Cala, the sports centre in Las Lagunas or the Mijas Hippodrome.
13 airborne fire fighting planes were brought in on Thursday afternoon from Málaga, Córdoba and Granada, and they resumed their work at first light this morning.

The fire continues out of control and the Mijas Town Hall has told the residents of la Atalaya to urgently leave their homes. A level 1 has been put in place and that indicates that the prevision for the fire could affect non-forestry assets.

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A huge wildfire is approaching the wealthy resort of Marbella on Spain's Costa del Sol, where the authorities have evacuated thousands of people.

Flames reached the Elviria area on the edge of Marbella early on Friday.

About 1,000 people have been evacuated from the edge of Marbella, about 3,300 from Ojen and others from a camp site at Alpujata, Spanish media report.

They include at least 300 British expats sent to evacuation centres, the UK embassy told the BBC.

Marbella is famous for its up-market hotels and villas - it is a favourite haunt of wealthy foreigners.

Overnight the fire spread rapidly through a 12km (eight-mile) coastal strip, not far from holiday resorts.

Two people have suffered serious burns and some homes have been engulfed by the fire.

The Costa del Sol is one of Spain's most popular holiday destinations and home to a large British expatriate community.

The British embassy says it is working closely with the Spanish authorities and consular staff have been deployed to assist those affected.

Much of Spain's countryside was left tinder-dry this summer by a prolonged heatwave. There have been major wildfires in northern Catalonia - near the Pyrenees - and on La Gomera, in the Canary Islands.

The wind speed has dropped since Thursday and the air is more humid, so there are hopes that the Costa del Sol blaze can be contained soon.

More than 250 firefighters are battling the fire, helped by 17 aircraft dropping water to douse it, Spain's El Pais news website says.

The fire started on Thursday afternoon in the Sierra Negra area of Coin, near Malaga and has now affected an area of some 1,000 hectares (2,471 acres).

Part of the AP-7 highway was cut temporarily, but other roads are unaffected. It is not yet clear how many homes have been damaged or destroyed.

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Addiction Books For relaxation When 50 Shades of Grey doesn’t cut it.

Cover via Amazon

The Science of Addiction: From Neurobiology to Treatment

Carlton K. Erickson
312 pages
Publisher: W. W. Norton and Company (2007)

Amazon Overview: Neuroscience is clarifying the causes of compulsive alcohol and drug use––while also shedding light on what addiction is, what it is not, and how it can best be treated––in exciting and innovative ways. Current neurobiological research complements and enhances the approaches to addiction traditionally taken in social work and psychology. However, this important research is generally not presented in a forthright, jargon-free way that clearly illustrates its relevance to addiction professionals. In The Science of Addiction, Carlton K. Erickson presents a comprehensive overview of the roles that brain function and genetics play in addiction.


The Addiction Solution: Unraveling the Mysteries of Addiction through Cutting-Edge Brain Science

David Kipper and Steven Whitney
304 pages
Publisher: Rodale Books (2010)

For decades addiction has been viewed and treated as a social and behavioral illness, afflicting people of “weak” character and “bad” moral fiber. However, recent breakthroughs in genetic technology have enabled doctors, for the first time, to correctly diagnose the disease and prove that addiction is an inherited, neuro-chemical disease originating in brain chemistry, determined by genetics, and triggered by stress. In their groundbreaking Addiction Breakthrough, David Kipper, MD, and Steven Whitney distill these exciting findings into a guide for the millions of adults who want to be free from the cycle of addiction, and for their loved ones who want to better understand it and to help.


In the Realm of Hungry Ghosts: Close Encounters with Addiction

Gabor Maté
520 pages
Publisher: North Atlantic Books (2010)

Based on Gabor Maté’s two decades of experience as a medical doctor and his groundbreaking work with the severely addicted on Vancouver’s skid row, In the Realm of Hungry Ghosts radically reenvisions this much misunderstood field by taking a holistic approach. Dr. Maté presents addiction not as a discrete phenomenon confined to an unfortunate or weak-willed few, but as a continuum that runs throughout (and perhaps underpins) our society; not a medical "condition" distinct from the lives it affects, rather the result of a complex interplay among personal history, emotional, and neurological development, brain chemistry, and the drugs (and behaviors) of addiction. Simplifying a wide array of brain and addiction research findings from around the globe, the book avoids glib self-help remedies, instead promoting a thorough and compassionate self-understanding as the first key to healing and wellness.


Memoirs of an Addicted Brain: A Neuroscientist Examines his Former Life on Drugs

Marc Lewis
336 pages
Publisher: PublicAffairs (2012)

Marc Lewis’s relationship with drugs began in a New England boarding school where, as a bullied and homesick fifteen-year-old, he made brief escapes from reality by way of cough medicine, alcohol, and marijuana. In Berkeley, California, in its hippie heyday, he found methamphetamine and LSD and heroin. He sniffed nitrous oxide in Malaysia and frequented Calcutta’s opium dens. Ultimately, though, his journey took him where it takes most addicts: into a life of addiction, desperation, deception, and crime. But unlike most addicts, Lewis recovered and became a developmental psychologist and researcher in neuroscience. In Memoirs of an Addicted Brain, he applies his professional expertise to a study of his former self, using the story of his own journey through addiction to tell the universal story of addictions of every kind.


The Chemical Carousel: What Science Tells Us About Beating Addiction

Dirk Hanson
472 pages
Publisher: BookSurge (2009)

A book for anyone concerned with the care and healing of addiction, substance abuse, and the latest advances in the area of addiction science. In The Chemical Carousel, science writer Hanson takes the reader on a voyage through the heady world of addiction science, from the lab to the clinic to the junky on the street. Hanson explains the workings of common neurotransmitters and documents the direct effect drugs and alcohol produce on the reward pathways of the brain. He shows how scientists and treatment professionals have finally given us an answer to the perennial question about addiction: Why can't those people just say no?


An Anatomy of Addiction: Sigmund Freud, William Halsted, and the Miracle Drug, Cocaine

Howard Markel
336 pages
Publisher: Vintage (2012)

Acclaimed medical historian Howard Markel traces the careers of two brilliant young doctors--Sigmund Freud, neurologist, and William Halsted, surgeon--showing how their powerful addictions to cocaine shaped their enormous contributions to psychology and medicine. When Freud and Halsted began their experiments with cocaine in the 1880s, neither they, nor their colleagues, had any idea of the drug's potential to dominate and endanger their lives. An Anatomy of Addiction tells the tragic and heroic story of each man, accidentally struck down in his prime by an insidious malady: tragic because of the time, relationships, and health cocaine forced each to squander; heroic in the intense battle each man waged to overcome his affliction.


How to Change Your Drinking: a Harm Reduction Guide to Alcohol

Kenneth Anderson
86 pages
Publisher: CreateSpace (2010)

This book is the first comprehensive compilation of harm reduction strategies aimed specifically at people who drink alcohol. Whether your goal is safer drinking, reduced drinking, or quitting alcohol altogether, this is the book for you. It contains a large and detailed selection of harm reduction tools and strategies which you can choose from to build your own individualized alcohol harm reduction program. There are many practical exercises to help people change their behaviors, including risk-ranking worksheets, drinking charts, goal choice worksheets, and many more. There are also innumerable practical tips from folks who "have been there" and have turned their drinking habits around for the better.


Rethinking Substance Abuse: What the Science Shows, and What We Should Do about It

William R. Miller and Kathleen M. Carroll
320 pages
Publisher: Guilford Press (2010)

While knowledge on substance abuse and addictions is expanding rapidly, clinical practice still lags behind. This state-of-the-art book brings together leading experts to describe what treatment and prevention would look like if it were based on the best science available. The volume incorporates developmental, neurobiological, genetic, behavioral, and social–environmental perspectives. Tightly edited chapters summarize current thinking on the nature and causes of alcohol and other drug problems; discuss what works at the individual, family, and societal levels; and offer robust principles for developing more effective treatments and services.

Writers On The Edge: 22 Writers Speak About Addiction and Dependency

Diana Raab and James Brown
204 pages
Publisher: Modern History Press (2012)

Writers On The Edge offers a range of essays, memoirs and poetry written by major contemporary authors who bring fresh insight into the dark world of addiction, from drugs and alcohol, to sex, gambling and food. Editors Diana M. Raab and James Brown have assembled an array of talented and courageous writers who share their stories with heartbreaking honesty as they share their obsessions as well as the awe-inspiring power of hope and redemption. Frederick & Steven Barthelme, Kera Bolonik, Margaret Bullitt-Jonas, Maud Casey, Anna David, Denise Duhamel, B.H. Fairchild, Ruth Fowler, David Huddle Perie Longo, Gregory Orr, Victoria Patterson, Molly Peacock, Scott Russell Sanders, Stephen Jay Schwartz, Linda Gray Sexton, Sue William Silverman, Chase Twichell, and Rachel Yoder

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• Individuals who are cross-addicted are people who switch from one addiction to another
• Attention Deficit Disorder and Addiction
• Emotional Intelligence in Addiction and Recovery

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WHEN YOUR HIGHER POWER FAILS YOU

It happens every time. Without fail. Without exception. I bet it's happened to you also. Just think about it. How often has your god failed you? Every single time. Every single time I have turned a human being into a god, or turned something man-made into an idol, or placed my trust, expectation, hope, and confidence in anything else but the one true God, my god has failed me. Some people are slow learners. I am one of them. I have made the same mistake countless times. And every single time, that's right, you've got it. It happens every time. Maybe I should be more careful when I place my trust, expectation, hope, and confidence in a human being. Maybe I should be more choosy with the human I choose. Not so. No matter the human, the same outcome will arise. My god will fail me. I did it again recently. I made the same mistake. But my mistake wasn't the human I chose. My mistake was the choice I made to pick a human. And guess what happened? You guessed it. My god failed me. But how can this happen, time and again? Easily. First, it happens when I fail to remember when I need not to forget. Never, ever, place what belongs to God in heaven in the hands of a human. My love and trust, my loyalty and faithfulness, my belief and confidence, my hope and expectation, must be placed in the Lord first and foremost, above all and everyone else - whether it be someone or something else, or whether it be myself. Second, it happens not because I forget, but because I don't realize and recognize what I have done. Hard habits sometimes die slowly, don't they? And slow habits die hard. It has been a hard lesson for me, and I have to be vigilant to ensure I don't unconsciously do what I have so often done. So what is the outcome of this all? My gods fail me. Every human I have ever made into a god, every person or thing I have ever turned into an idol, the result has always been the same. My false gods have failed me, hurt me, let me down, forsaken me, abandoned me, rejected me, broken me, fallen short, messed up, and a zillion other things. Seriously? Yes. Will the real God please stand up?

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Researchers completing a new study on alcohol consumption have discovered that college-age students who binge drink are happier than those who don't.

 

Those who engaged in binge drinking tend to belong to so-called high-status groups: wealthy, white, male and active in fraternity life. And those who did not belong to the high-status groups could achieve similar levels of social acceptance through the act of binge drinking. In fact, the study results suggest that students engaged in the heavy drinking practice to elevate their social status amongst peers rather than to alleviate depression or anxiety.

"The present study offers another insight into the nature of a seemingly intractable social problem," the study released on Monday reads. "It is our hope that by drawing attention to the important social motivations underlying binge drinking, institutional administrators and public health professionals will be able to design and implement programs for students that take into account the full range of reasons that students binge drink."

The Washington Post reports that the study's co-author and Colgate University associate professor Carolyn Hsu presented some of the findings during the American Sociological Association gathering in Denver last week.

Interestingly, the study results compiled from surveying 1,600 college students also continues to support past evidence suggesting that binge drinking leads to a number of problems affecting the mind and body, including alcoholism, violence, poor grades and risky sexual behavior.

"I would guess it has to do with feeling like you belong and whether or not you're doing what a 'real' college student does," Hsu told LiveScience. "It seems to be more about certain groups getting to define what that looks like."

Binge drinking was defined as consuming more than four drinks in one occasion for women and more than five drinks for men. Sixty-four percent of respondents said they had engaged in the practice, compared with 36 percent who said they had not.

Those statistics differ from similar evidence gathered by the Centers for Disease Control and Prevention (CDC). The CDC's statistics measure binge drinking in the same quantity but limit the consumption period to two hours or fewer. Its results also found that the majority of binge drinkers (70 percent) were over the age of 26. The CDC has also found that 90 percent of alcohol consumed by people under the age of 21 is done in the form of binge drinking, compared with 75 percent among all U.S. adults.

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The Five Keys to Mindful Communication

The first key of mindful communication, according to Chapman (2012), is having amindful presence. This means having an open mind, awake body and a tender heart. When you have a mindful presence, you give up expectations, stories about yourself and others, and acting on emotions.

You are fully in the present moment; your communication isn’t focused on the “me” and what the “me” needs, but the we.

Mindful listening is the second key to mindful communication. Mindful listening is about encouraging the other person. This means looking through the masks and pretense and seeing the value in the person and the strengths he or she possesses. It’s looking past the human frailties and flaws that we all have to see the authentic person and the truth in what that person is attempting to say.

Mindful speech, the third key, is about gentleness. Speaking gently means being effective in what you say. It’s about speaking in a way that you can be hard. To be gentle with our speech means being aware of when our own insecurities and fears are aroused to the point we are acting out of fear rather than acceptance.

Practicing self-compassion for our fear, envy, jealousy and self-doubts is more effective than focusing on others as being a threat or attempting to change them. When you use gentle speech, you are communicating acceptance to the other person and saying what is true, not an interpretation or an exaggeration or a minimization.

The key to mindful relationships is unconditional friendliness. Unconditional friendliness means accepting the ebb and flow of relationships. Sometimes you meet new friends, sometimes friends move on, sometimes there is joy and sometimes there is pain. Sometimes you’ll feel lonely, sometimes you’ll feel cherished and connected, and then you’ll feel lonely again.

Unconditional friendliness means that your acceptance of others is not dependent on them staying with you or agreeing with you. You don’t cling to relationships to avoid loss.

Mindful responsiveness is like playfulness.  Playfulness is the openness that you can have when you let go of preconceived ideas and strategies. It’s like creating something new. Imagine two skilled dancers who alternatively lead each other in creating a new dance in every interaction, never doing the same complete dance over and over. They respond in the moment to the message sent by the other. There are no rules or expectations and yet they both bring skillful behavior.

Mindful communication requires practice. If you choose to practice the keys, you might choose to focus on one at a time. Being willing to regulate your emotions is a prerequisite to mindful communication and mindfulness of your emotions is necessary for emotion regulation.

Mindfulness is a core skill for the emotionally sensitive.

 

References

Chapman, Susan Gillis. The Five Keys to Mindful Communication:  Using Deep Listening and Mindful Speech to Strengthen Relationships, Heal Conflicts and Acceomplish Your Goals. Boston: Shambhala, 2012.

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Breaking Free of the Co-dependency Trap presents a groundbreaking developmental road map to guide readers away from their co-dependent behaviors and toward a life of wholeness and fulfillment.

Breaking Free of the Co-dependency Trap presents a groundbreaking developmental road map to guide readers away from their co-dependent behaviors and toward a life of wholeness and fulfillment.UK Citizens

This is the book that offers a different perspective on codependency and is strongly recommended by Dream Warrior Recovery as part of a solution based recovery. This bestselling book, now in a revised edition, radically challenges the prevailing medical definition of co-dependency as a permanent, progressive, and incurable addiction. Rather, the authors identify it as the result of developmental traumas that interfered with the infant-parent bonding relationship during the first year of life.US Citizens

Drawing on decades of clinical experience, Barry and Janae Weinhold correlate the developmental causes of co-dependency with relationship problems later in life, such as establishing and maintaining boundaries, clinging and dependent behaviors, people pleasing, and difficulty achieving success in the world. Then they focus on healing co-dependency, providing compelling case histories and practical activities to help readers heal early trauma and transform themselves and their primary relationships.

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Vintage Ads Most Disturbing Household Products

 

All of the following ads are real and unaltered, so don't blame us. We weren't there when they were made, and in some cases the entire insane thought process that went into creating them has been lost to history. Maybe they made perfect sense at the time?

Maybe. But it's really hard to see how even our parents and grandparents didn't get nightmares from ...

#13. Three-Legged Dingo Boots

vintageadbrowser.com

The Message:

Here are some boots that you should buy, because famous people wear them. Three of them.

The Horror:

Wait, what?

Yes, amazingly, the fact that this ad stars a pre-murder O.J. Simpson is the second-creepiest thing about it. And you can squint and try to read the text all you want -- it makes no reference whatsoever to the fact that their spokesperson has three legs. There's no cute slogan like "Boots so comfortable, you'll wish you had another foot!" Nope. It's like some guy in the art department just said, "Eh, I don't like how you can't really see the chair, let's just add another leg to fill that space."

We know what you're thinking: "Cracked, this is obviously a subtle 'big dick' joke. 'Third leg?' Get it?" But, no, it turns out this was a whole campaign they did with various celebrities, some of whom are women:

eBay
Like, uh ... this famous lady right here.

But O.J. seems to be the most frequent star of the "Third Leg" campaign, which apparently lasted for years. Note how his afro shrinks as he gets more comfortable with his new appendage:

The picture in that third ad would have been perfect for the cover of his book.

Please don't blame us for the inevitable nightmare in which O.J. is running after you, in the dark, those three boots pounding down the pavement after you with a noise like a wounded horse.

#12. Lord West Suits Will Impress Your 7-Year-Old Date

vintageadbrowser.com
"I like my women like I like my code names: 007."

The Message:

Women of all ages dig men in tuxedos!

The Horror:

According to the text, this dinner suit is for "sophisticated traditionalists," a euphemism we weren't previously aware of for "child molesters." Because there's no other way to interpret this picture. That's not tenderness on their faces. That's hunger. If you told us that they're a father and daughter, that would only make it creepier.

And it turns out that this is only the worst example in a whole series of ads associating little girls with selling tuxedos.

eBay
The style is best described as Godfather meets Lolita.

Can you imagine the pitch meeting that led to this campaign? Picture Don Draper from Mad Men standing before his clients, selling them on this idea:

"Class. Elegance. Making out with little girls. These are the values your company represents."

"Did ... did you say 'making out with little girls,' Don?"

"Yes," replied Don with perfect confidence.

"OK, just making sure."

Sitting at the end of the table, Peggy looks at Don and smiles. He did it again.

#11. Man in Tuxedo Carefully Considers Naked Child

library.duke.edu
"Told you it was bigger. Now pay up."

The Message:

Regular soap sinks in the bathtub, causing children to take longer in washing themselves and their fathers to get angry and spank them. Prevent child abuse by buying Ivory Soap -- it floats.

The Horror:

OK, they're clearly just fucking with us at this point. Remove the text and the message becomes clear: "In the old days, child predators used to dress way better than they do now." But let's put the pedophilia overtones aside for the moment and examine the text.

Was the elaborate scenario described under the picture (involving childhoods ruined by non-floating soap) really such a common problem in the '20s, or was this based on the painful personal experiences of whoever commissioned this ad? We're betting on the latter option. Note that the father's body language doesn't say "I'm going to spank you" -- he's clearly pondering which part of the kid's body to break first.

"Maybe the 28th trimester isn't too late for an abortion."

#10. "Are You Sure I'll Still Be a Virgin?"

thesocietypages.org
"If you didn't think band camp counted, I don't see why you'd think this would."

The Message:

Don't worry, teens, you can use Tampax tampons without losing your virginity.

The Horror:

Be honest: How many of you looked at this picture and immediately recognized it as a Tampax ad? And how many looked at it and thought it depicted a teenage girl being sexually propositioned? It's not just us, is it?

This ad would have looked 90 percent less sordid if both people involved were clearly visible. Instead, the second teenager is for some reason sitting on the floor of the porch with her back to us, so we can't see how young, or scared, she is. But, of course, all of that is purely from our own depraved imagination. The real ad is simply about two teenagers debating whether or not inserting a tampon counts as sex.

#9. Escaped Convicts Love Revell Authentic Model Kits

vintageadbrowser.com
"Is this the new plan, boss?"
"I've spent all day plotting against Superman; this is 'Lex Time'."

The Message:

Hey kids! Check out these sweet model kits!

The Horror:

There's only one possible scenario in which this picture could have come to exist: The photographers were getting ready to shoot this ad when they realized that the boy who was supposed to be holding up the models in the picture never showed up for work. Panicking, the man from the ad agency looked around the studio.

"Dmitri, can you come here for a second?" he said to the guy who fixes the lighting. "Stand here and hold this model. Yes, that's great. You'll play the boy in this ad."

"But sir," said the photographer, "Dmitri was just released from jail. In fact, he's still wearing the prison jumpsuit."

"No, no, he's perfect. Look at him. Look at that childlike innocence in his face."

"Could you open the top button maybe, show a little chest hair?"

"Perfect."

#8. Our Competitors = Surgical Ass Torture

vintageadbrowser.com
"Don't worry, sir, the gloves are just to establish atmosphere."

The Message:

Using cheap toilet paper can lead to medical complications.

The Horror:

... which in turn can lead to rubber-gloved hands inserting clamps in your anus. Better play it safe and go with Scott Tissues.

This attempt to traumatize customers into buying their product with threats of anal torture was part of a whole marketing campaign created during the Great Depression in which Scott Tissues' slogan went from "Wipe your butt with us" to "Wipe your butt with us, or die in a world of asshole pain."

Of course, it was all bullshit: There's no such thing as "toilet tissue illness," it was just a thing they made up to convince people to keep buying tissues at a time when they were lucky enough if they had a toilet.

#7. "Before You Scold Me, Mom ... Maybe You'd Better Light Up a Marlboro"

deceptology.com

The Message:

Before you beat your baby for stealing your favorite hat, have a cigarette and relax yourself. Then beat the baby.

The Horror:

How many times did this months-old child have to be punched before it learned to pick up the Marlboros and offer them to mommy to calm her down? If that's not the saddest thing you've imagined all week, you're dead inside. This is actually one in a series of ads from the '50s, back when Marlboro was targeting mommies instead of rugged cowboys. Sometimes the babies actually seem to be guilting their moms into smoking more.

tobacco.stanford.edu
"You turned me into an addict when I was a fetus, now deal with it."

Oddly enough, the version of this ad aimed at fathers doesn't involve scolding, but a pompous baby in a basket defending daddy's rather feminine cigarette tastes (note the reference to "beauty tips" at the bottom).

tobacco.stanford.edu
This is the kind of debate babies have all the time.

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yellow jacket stun gun case for iphone

yellow jacket is a case that transforms the iPhone 4 & 4S into that 650,000-volt stun gun you've always needed.

scheduled to hit the US market in fall 2012 the case is advertised as being able to 
easily stop an aggressive male attacker, and ready for use in less than two seconds. 
its designer seth froom, a former military policeman came up with the product after 
being robbed in his home at gunpoint.

what is the demand for such a hostile product you might ask? well, yellow jacket 
has managed to receive over 100,000 USD worth of backing on the crowd-funding 
website indiegogo which means that there must be quite a few people out there 
who feel the need to transform their phone into a weapon.


detail of the stun gun nodes 

the iPhone's designers could never have conceived half of the the weird and wonderful accessories 
that have been designed for use with the iPhone since its launch, but even in the name of self defense 
a stun gun seems a bit much, doesn't it?

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